Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant book by Renee Mauborgne
By W.Chan Kim Renée MauborgneBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant book by Renée Mauborgne
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.
Book details
- Paperback
- 287 pages
- English
- 1625274491
- 9781625274496
About Renée Mauborgne
renée mauborgne was Read More about Renée Mauborgne
More Books By Renée Mauborgne
People who bought this also bought
Your Money or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence book by Vicki Robin
New Book
Peter F. Drucker on Nonprofits and the Public Sector book by Peter F. Drucker
New Book
Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny! book by Anthony Robbins
New Book
Creating the Beloved Community : A Handbook for Spiritual Leadership
Used Book
Cherished Thoughts on Friendship Hallmark: A Collection of Encouraging Quotations and Scripture
Used Book
The Reading Life: The Joy of Seeing New Worlds Through Others' Eyes book by C.S. Lewis
New Book
God's Generals: The Missionaries (Volume 5) book by Roberts Liardon
New Book
California Dish : What I Saw (and Cooked) at the American Culinary Revolution
Used Book
Talking with My Mouth Full : Crab Cakes, Bundt Cakes, and Other Kitchen Stories
Used Book
Fundamental Considerations in Cross-Border Investment: The European View
Used Book
I Contain Multitudes: The Microbes Within Us and a Grander View of Life book by Ed Yong
New Book
Lord, I Want To Be Whole: The Power Of Prayer And Scripture In Emotional Healing book by Stormie Omartian
New Book
The Origins of Virtue: Human Instincts and the Evolution of Cooperation book by Matt Ridley
New Book