Computer networking is changing the way people work and the way organizations function. "Connections is an accessible guide to the promise and the pitfalls of this latest phase of the computer revolution. The ideas in "Connections will help executives shape their vision of a new communication environment. Designers of network systems will see a realistic portrait of the users and uses of their inventions. And those using the technology in their jobs will gain a broader perspective on their work environment.Using experience gained over a decade of research in established electronic mail communities, Lee Sproull and Sara Kiesler show how the new technology can alleviate barriers and distortions in organizational communication and create opportunities for new connections. They also point to the problems it raises and discuss methods for coping with the often profound changes in organizations that accompany moves to computer networking. While each chapter can be read independently, the book follows a historical order, beginning with the social history of nineteenth-century technologies such as the railroad, typewriter, and telephone. Using these older technologies as a framework for thinking about technology changes in organizations, Sproull and Kiester focus on contemporary organizations and contemporary computer-based communication. Topics include the specific kinds of changes that are likely to occur in meetings, in connections among peripheral workers, and in patterns of control and influence. The authors also anticipate long-range changes in organizational procedures and structures, discussing those that are possible with today's technology and those that could occur within the nextdecade.

Praise for The Digital Economy

"With the publication of his earlier work on information technology, Don Tapscott established a reputation as one of the world's leading `cyber-gurus.' His new book will provide fresh insights into a field in which he has become an expert: the ways [the] Digital Revolution can change the way we live, learn, work, and communicate."
-Vice President Al Gore

"For the business leader overwhelmed by the bombardment of disjointed facts, misinformation, and hype about the digital revolution, Don Tapscott's book is a godsend-and it's fast-paced and interesting reading to boot."
-Dick Notebaert, Chairman, Ameritech

"A fascinating and sobering look at our undeniably digital future. The book is a timely and incisive assessment of the digital revolution: how we got where we are today, where intelligent networks will take us in the future, and, most importantly, why it matters."
-Gerald H. Taylor, President, MCI Communications Corporation

"Tapscott makes the new virtual economy feel real . . . it's a pragmatic guide to the digital world of the future."
-Esther Dyson, Chair, Electronic Frontier Foundation

"An absolute read for all of us struggling to determine the outcome of this dynamic revolution. Tapscott cleverly combines learning, leadership, communication, knowledge, and the advancement of technology to provide us with a possible road map to the new interconnecting society."
-A.L. Flood, Chairman and Chief Executive Officer, Canadian Imperial Bank of Commerce

"If you plan to be alive during the next decade and want to understand the world you'll be living in, you should definitely read this book. It will scare you and excite you. Best of all, it will teach you how to succeed in a dramatically different environment."
-Lewis F. Platt, Chairman, President, and Chief Executive Office, Hewlett-Packard Company

About the Book:

Separated by continents, Boeing aircraft engineers and prospective clients electronically collaborate on the paperless design of the 777 . . . using automated training systems and network-based teams, Federal Express transforms itself from a courier company into a logistics and networking provider for its customers . . . browsing through Levi's interactive home page on the Internet, home shoppers order custom-designed clothing delivered within days to their doorstep.

Welcome to the fundamentally new economy-where the paper trail ends and essential information is instead sent racing at the speed of light across networks, and where economic advantage accrues to those individuals and organizations who are able to leverage the capabilities of today's new information technologies to transform business and invent new business practices, not merely rearrange old ones.

In this eagerly awaited follow-up to the his bestselling Paradigm Shift, global IT expert Don Tapscott answers the one question that burns on the mind of every forward-looking executive and manager: What does the new technology mean to me and my business?

In clear, jargon-free English, using actual examples of leading-edge organizations who are successfully riding the IT wave, Don Tapscott reveals how the new technology and business strategies are transforming not only business processes but also the way products and services are created and marketed, the structure and goals of enterprises, the dynamics of competition, and all the rules for business success.

But the remarkable journey doesn't end there. The Digital Economy also takes you to the epicenter of a new convergence of computing, telecommunications, and entertainment. From Wal-Mart's electronically linked purchasing systems to Sun Microsoft's desktop university to Chase Manhattan Bank's consumer video kiosks, and beyond, it discloses how results-hungry organizations are moving past simple reengineering to the complete IY-enables transformation of the corporation.

The Digital Economy also tackles the dark side of the information highway-the first frank, balanced, and comprehensive look at the perils of the revolution underway for every business, society, and individual. With this book, Tapscott opens an international debate on the role of business in the transition to the new economy and a new society based on fairness, justice, and democracy.

At once a practical handbook and vision for the future, The Digital Economy belongs on the desk an in the briefcase of every executive and manager grappling to make sense of, and profit from, the vast opportunities generated by the new media.

Control health care costs with these cost-effective, technology-based prevention/intervention techniques!In 2001, Americans spent $1.4 trillion on health care services. By 2010, health care costs are forecasted to approach 20% of the United States’ Gross National Product. Technology Applications in Prevention highlights much-needed technology-based prevention/intervention methods that can help contain health costs.

• "Efficient and Effective Uses of Technology in Community Research" provides the information that future prevention researchers and program evaluators will need to be effective in electronic data collection, management, and cost analysis.
• "Community Building with Technology: The Development of Collaborative Community Technology Initiatives" presents a case example showing how Web sites can function as regional clearinghouses of useful information and provide convenient forums where agency staff can update their prevention skills.
• "Applying Web-Based Survey Design Standards" addresses a question critical to professionals in e-data collection: How reliable is Web-based needs assessment and/or outcome data? This chapter suggests standards that should be adhered to in Internet-based data collection.
• "Assessing Quality Assurance of Self-Help Sites on the Internet" and "The Quality of Spanish Health Information Web Sites: An Emerging Disparity" address the current lack of quality in the health and mental health information available on the World Wide Web.
• "A Participatory Internet Initiative in an African-American Neighborhood" explores health disparity concerns regarding the use of the Internet. This chapter discusses several ways to empower those who are on the dark side of the "digital divide"—and shows how to ensure that Web-based material is culturally relevant and appropriate for those it is intended to help.
• "Alcohol Abuse Prevention Among High-Risk Youth" presents a case example of a life-skills based CD-ROM intervention designed to discourage kids from abusing alcohol.
• "Constructing Better Futures Via Video" looks at video-based futures planning, which combines self-modeling and "feedforward" to forecast a student’s future capabilities. This technique helps teenagers find meaning in their current educational setting and prepare for adulthood. This chapter also explains how to train school-based personnel to encourage positive attitudes and support the life skills of their students via carefully planned and edited—yet inexpensive—video productions.

Why is the information in this book so essential? In 2000, approximately 20% of U.S. employers changed their health insurance plans as a cost savings strategy. American companies and their employees must new deal with new insurance plans that have reduced the breadth of their coverage and/or increased employee deductibles. The need for cost-effective preventive strategies is becoming increasingly more urgent as employers and insurance companies scramble to provide affordable health care coverage. New technologies have opened the door to better, more economical modes of preventive care. This book presents a vital cross-section of the current state of the art in the application of technology to prevention and intervention. Make it a part of your professional/teaching collection today!

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This book, the first to examine the astonishing developments in Information Technology, predicts the seamless merging of communication, computing, and consumer electronics in coming years. The authors are leading futurologists who explore the significance of these developments and their radical impact not only on business and economic systems but also on the very structure of society. Computers will talk to one another; new textiles will control the body's temperature; smart buildings will monitor and alter heat, light, music, decoration, and mood. People will work in local technology centers, while retail outlets will give way to personal agents who choose goods from the Internet. As networks link individuals far and wide, governments will find it harder to control what happens within their boundaries; sophisticated new surveillance techniques could threaten individual freedoms and cyberwars could wreak terrible technological destruction. Will we accept that our species could make a great evolutionary leap forward by becoming part human, part machine?

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From the author of the bestselling How to Think Like a CEO: The 22 Vital Traits You Need to Be the Person at the Top comes a guide that will teach you, step by step, how to land the job you've always dreamed of in the high-tech world. Countless job and career opportunities abound within the high-tech arena, and they are not always where one would expect to find them. Whether you want to enter the tech world or are already in it and want to accelerate your career growth, D. A. Benton will show you what it takes to achieve phenomenal success. From Biotech to Hollywood offers advice on everything from becoming the leading candidate, increasing one's name recognition, and selling oneself to working with headhunters and negotiating the deal. Here, Benton demystifies every stage of the search process and includes tips from dozens of high-tech players. CEOs and executives as well as executive recruiters and VCs -- such as Richard Johnson, CEO, hotjobs.com; Jack Shields, general partner, Best Capital Ventures; and executive recruiter Hal Johnson, senior partner, TMP worldwide -- share their valuable insights and advice on every aspect of the process, including how to move with confidence among companies, technical areas, and industries.A multitude of employment opportunities are addressed in the book: engineers in design, development, manufacturing, packaging, and performance testing; technicians trained in troubleshooting, fixing, and supporting software and hardware in all industries; information technology professionals, such as implementation project managers, technical writers, and Web commerce developers; and managers and professionals in finance, human resources, marketing, sales, executive assistance, and executive recruitment. Whether you are new to the high-tech world, currently in it and trying to climb the ladder, or are hoping to enter this constantly changing, challenging, and exciting industry, From Biotech to Hollywood provides a wealth of information, assurance, and knowledge that makes it a must-read companion for the job-hunting process.

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What does tomorrow portend for executives, managers, their jobs and businesses in an even faster, more interactive and relentlessly competitive world? Welcome to Net Future. the prophetically plotted roadmap to a bold new world of commerce and consumerism. An interactive marketplace where success for the well-prepared will be no less than total. And all but impossible for those who are not. It's a world Chuck Martin, author of The New York Times Business Book Best Seller, The Digital Estate, is well equipped to foretell. A future dictated by seven cybertrends already taking form. Discover where they are, what they mean and how to get ready for all of them.

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Meant as a guide for anyone interested in finding a place on the Internet frontier, this book covers every important facet of e-business and provides companies with specific actions to take based on actual dollar amounts they are prepared to invest. At the heart of this book are four guides created to showcase e-business strategies that work. Each speaks to a certain level of investment—throughout the book the prophets provide tailored e-business advice and effective strategies for every budget. Topics covered include online shopping, planning for web site development, web content, marketing and advertising, and defining success

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The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn. Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better. Lean UX received the 2013 Jolt Award from Dr. Dobb's Journal as the best book of the year. The publication's panel of judges chose five notable books, published during a 12-month period ending June 30, that every serious programmer should read.
 
 

Cut time and expense without sacrificing quality Focusing on work environments in which knowledge workers use electronic networks and networking techniques to access, communicate, and share information, this book develops strategic and practical approaches that distributed organizations can use to succeed and compete. You'll explore how to decrease the time required to create quality products and services- even when work teams are geographically and culturally dispersed, or 'working together apart.' With a foreword by organizational expert Edgar H Schein of MIT's Sloan School, this book is indispensable for managers and planners seeking innovative ways to build the capabilities necessary for prosperity in this complex and rapidly changing world.

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"Net Gain" identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services, such as the Motley Fool Investment group to Internet communities of book lovers, "Net Gain" offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And, they show you how to do it.

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Do you want to rank higher in Google, engage more people on Facebook, and build your email list? Do you want to generate more online leads and sales for your business?

If so, then you're just one click away from being able to create a digital marketing plan that works for your business.

In The Lead Machine, you'll discover a simple, straight-forward method for digital marketing called the BARE Essentials of Digital Marketing.

Build - How to create a website that turns visitors into customers Attract - What are the three most effective methods for driving highly qualified traffic to your site Retain - How to stay in contact with prospects long after they've left your site Evaluate - How to read and analyze your traffic reports so you can constantly improve your marketing and your conversion rates

Within each section you'll discover the secrets of digital marketing, and how to apply them to your own business. You'll get answers to questions such as:

How do I increase my website conversions? How can I write more persuasive copy that gets people to take action at my site? How do I attract more visitors to my site? How do I get to the first page of Google? How can I come up in local search? How can I uncover which words my customers are using at Google? Where do I put my best keywords on my web page? What are the best plugins for helping me rank higher? How can I use social media to drive traffic to my site? What are the most effective social media channels for lead generation? How much time should I spend on social media? How does blogging improve my visibility online? How does a podcast help my business? How do I create videos for YouTube? How do I attract an audiece to YouTube? How do I get YouTube viewers to visit my website? Does Facebook marketing still work? Does my business need to be on Twitter? How can I prospect for new business on LinkedIn? What other social media platforms should I be using? How can I use webinars to build my business? How do I advertise on Facebook? How can I advertise to my ideal customers on Twitter? What other social platforms can I advertise on? How can I stay in touch with people after they've left my site? How do I built an email list? How do I send out mass mailings? How do I install Google Analytics? How do I find out what pages are most popular on my site? How can I find out what keywords are driving the best traffic? How can I determine where there are "leaks" on my website? What other digial marketing can I measure? How do I know if any of this is working?

Is this book right for you?

If you've been looking to generate more leads from your website, this book is for you.

If you've been looking to rank higher at the search engines, this book is for you.

If you want to build an audience on social media, this book is for you.

If you want to get your ideal customers to opt into your email newsletter, this book is for you.

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Tim Berners-Lee, the inventor of the World Wide Web, has been hailed by Time magazine as one of the 100 greatest minds of this century. His creation has already changed the way people do business, entertain themselves, exchange ideas, and socialize with one another. With new online businesses and communities forming every day, the full impact of Berners-Lee's grand scheme has yet to be fully known.

Berners-Lee's creation was fueled by a highly personal vision of the Web as a powerful force for social change and individual creativity. He has never profited personally from the Web but has devoted himself to its continued growth and health. Now, this low-profile genius tells his own story of the Web's origins-from its revolutionary introduction and the creation of the now ubiquitous WWW and HTTP acronyms to how he sees the future development of this revolutionary medium. Today, Berners-Lee continues to facilitate the Web's growth and development as director of the World Wide Web Consortium and from his position at the MIT Laboratory for Computer Science.

Berners-Lee offers insights to help readers understand the true nature of the Web, enabling them to use it to their fullest advantage. He shares his views on such critical issues as censorship, privacy, the increasing power of software companies in the online world, and the need to find the ideal balance between the commercial and social forces on the Web. His incisive criticism of the Web's current state makes clear that there is still much work to be done. Finally, Berners-Lee presents his own plan for the Web's future, one that calls for the active support and participation of programmers, computer manufacturers, and social organizations to make it happen.

His vision of the Web is something much more than a tool for research or communication; it is a new way of thinking and a means to greater freedom and social growth than ever before possible.
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A call to develop a new politics for the age of the digital economy—when currency and goods literally have no weight.

The Weightless World is the first book to map an economic world that has been turned upside down by digital technology and global business. How will our careers, businesses, and governments change in a world where bytes are the only currency and where the goods that shape our lives—global financial transactions, computer code, and cyberspace commerce—literally have no weight? Addressing such problems as economic inequity and unemployment, Diane Coyle calls on individuals and governments to develop a new politics of weightlessness so that the economic benefits can be shared fairly. She proposes the creation of a radical center as the way to a new era of human creativity and economic prosperity.
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Brand goes inside the world of MIT's Media Lab, famed for leading the reinvention of communition technology and applying computer science to daily life in new ways. The lab has led innovations in such fields as digital and computer programming, videocassette technology, e-mail, and holograms.

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The Internet has leveled the financial playing field. In deleteyourbroker.com, popular financial columnist Christopher Byron shows novice and experienced investors alike how to navigate the wealth of financial information now available and zero in on the most important, the most useful, and the most reliable sites. With his trademark wit, irreverence, and a dash of healthy skepticism, he directs readers to valuable resources on the Internet -- from programs that will evaluate the asset allocation in your portfolio to sites that provide detailed information about a stock's past performance, or those that offer vital financial news, such as announcements of upcoming stock splits. deleteyourbroker.com also provides a solid primer on the fundamentals of investing, from the principles of asset allocation to how to analyze a stock and read a balance sheet and other financial documents.It does all this using Internet resources that you can access free or for a nominal charge. With the no-holds-barred approach for which he is known, Byron cuts through the hype surrounding such practices as day-trading, "Bulletin Board" stocks, online IPOs, and other get-rich-quick schemes, showing readers how to tell the difference between valuable information and misleading smoke screens. He illustrates his lessons with plenty of anecdotes from the world of business -- and spares no one. Packed with practical tips and enlivened by Byron's take-no-prisoners analysis, deleteyourbroker.com is the essential guide for anyone thinking of investing online.
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It is hard to open a newspaper or listen to a news report without being innundated with information about Internet business. The opportunites are endless, but the realities are harsh. One of the most brutal is that few companies, regardless of size or reputation, have truly succeeded in e-commerce. A rare exception to this is CISCO Systems. This volume shows business managers how to exploit the potential of the Internet based upon CISCO System's strategic approach.