The Wizard of Ads
By Roy H. WilliamsForget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: multiply the effectiveness of your advertising understand the tug-of-war between intellect and emotion create totally new concepts from combinations of old ones focus your advertising, your business, and your life.
Book details
- Paperback
- 244 pages
- English
- 1885167296
- 9781885167293
About Roy H. Williams
a lifelong student of humanity, roy h. williams has spent a quarter-century asking, “what makes people do the things they do?” and he’s b Read More about Roy H. Williams
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