The Selling of the President : The Classic Account of the Packaging of a Candidate
By Joe McGinnissWhat makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?
The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking--and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what countsRoger Ailes, a PR man who coordinated the TV presentations that delivered the productFrank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a PresidentAnd the candidate, Richard Nixon himself--a politician running on television for the highest office in the land
In his introduction, Joe McGinniss discusses why--unfortunately--his classic book is as pertinent today to understanding our political culture as it was the year it was published.
Buy The Selling of the President by Joe McGinniss at Attic books in Nairobi Kenya.
Book details
- Hardcover
- 253 pages
- English
- 0140112405
- 9780140112405
About Joe McGinniss
joe mcginniss was an american journalist, non-fiction writer and novelist. he first came to prominence with the best-selling the selling of the president 1 Read More about Joe McGinniss
More Books By Joe McGinniss
People who bought this also bought
Bury me in Pot Bunker : Golf through the Eyes of the Game's Most Challenging Course Designer
Used Book
How to Become Happily Employed: A Simple Guide to the Nitty Gritty of finding the Job That is Right for You
Used Book
HBR's 10 Must Reads on Change Management, Vol. 2 (with bonus article Accelerate! by John P. Kotter)
New Book
The market for hedging services : A marketing - finance approach with special reference to rights futures contracts
Used Book
Heat: An Amateur's Adventures as Kitchen Slave, Line Cook, Pasta-Maker, and Apprentice to a Dante-Quoting Butcher in Tuscany
Used Book
Business Secrets from the Bible: Spiritual Success Strategies for Financial Abundance by Rabbi Daniel Lapin
New Book
Collecting Football Cards for Fun and Profit : How to Buy, Store and Trade Them - And Keep Track of Their Value as Investments
Used Book
The Power of Being a Woman : Embracing the Triumph of the Feminine Spirit
New Book
Letting Love Happen: Stop Working So Hard and Let the Right Man Love You
Used Book
The Unemployed Millionaire: Escape the Rat Race, Fire Your Boss and Live Life on YOUR Terms! by Matt Morris
New Book