The Rise of the Creative Class

The Rise of the Creative Class

By

The national bestseller that defines a new economic class and shows how it is key to the future of our cities. The Washington Monthly 2002 Annual Political Book Award WinnerThe Rise of the Creative Class gives us a provocative new way to think about why we live as we do today-and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living-the Creative Class. The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

Buy The Rise of the Creative Class at Attic books in Nairobi Kenya.


Book details

  • Paperback
  • 434 pages
  • English
  • 0465024777
  • 9780465024773

About Richard Florida

richard florida (born 1957 in newark, new jersey) is an american urban studies theorist.richard florida's focus is on social and economic theory. he is cur Read More about Richard Florida
ksh 700
Product Out of stock
Out of stock

You can get an email alert when this product is back in stock.

Sold & Delivered by Atticbooks

Get it by Wednesday 24th July
Free delivery above KES 20000

Condition : Used Book This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book

Email Twitter Instagram Facebook Whatsapp

People who bought this also bought