The Results Obsession : ROI-Focused Digital Strategies to Transform Your Marketing
By Karen J. MarchettiUPDATED FOR 2023!
Do you know where to focus to consistently get better digital marketing results? This book gives you a step-by-step roadmap
These digital strategies have doubled and tripled client sales, boosted online leads 67%, increased email click-through 200%, and generated a 22% opt-in rate for clients like Qualcomm, Union Bank and more!
You'll improve the elements that have the biggest impact on results - Offers and Copy, tailored to Why Your Customers Buy . . .
in the highest-ROI digital marketing channels: your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising.
With step-by-step analysis, marketing metrics, and formulas. You will: Correctly diagnose your progress from Traffic to Leads to Sales - so you'll know exactly how to improve results (no more choosing the wrong solutions!)Understand what to review in Google Analytics (with step-by-step instructions)Become your company's expert on your customer types (finally!) -- by building your Buyer PersonasLearn the Marketing Metrics to evaluate every marketing effort (with easy-to-follow formulas included)Discover winning online copywriting "formulas" to make every element of your copy really sell!Strategically craft Offers for a big change in Content Marketing, lead generation, and sales results.Uncover easy ways to "test your way to success," so your b2c and b2b marketing becomes more effective with every effort!Learn how to evaluate every marketing proposal to choose better partners and solutions.
If you want to learn copywriting, Google Analytics, or how to improve results, this book will help you step-by-step.
Industry Reviewers Say:
"This is the definitive handbook on digital marketing for small businesses. It serves as your 'expert consultant' to help get maximum return on every marketing dollar, and hire the right marketing specialists. Why wing it? With a book like this, you'll never have to."
"The Results Obsession walks you through clear, specific, detailed steps for diagnosing problems, driving leads and sales, website navigation and copywriting, SEO, online ads, email, testing, measuring, and staffing -- all focused on the specific needs of small businesses."
"The emphasis on TRAFFIC, LEADS, and SALES, and how to analyze these metrics will surely prove helpful to readers. So many marketers execute campaigns without properly analyzing the results. This book gives you an understanding of what KPIs need the most focus."
Who Should Read This Book
Experienced marketers as well as newer marketers who need to build digital skills -- and learn digital marketing strategy -- will find a wealth of specifics in this book. Small business owners and heads of marketing will learn where your marketing teams should be focusing, reports you should be receiving, metrics you should be using, and how to choose the right partners and marketing solutions.
About the Author
Karen J. Marchetti is a 30+ year leader in Internet marketing strategy and direct marketing planning, testing, and creative expertise. She has created high-ROI marketing programs for such clients as Qualcomm and Union Bank. The author continues to successfully apply these proven strategies every day for a range of clients - because they work! She conducted highly successful live copywriting workshops in 2022, with those videos now available on-demand. She has taught Internet Marketing and Direct Marketing at San Diego State University, University of San Diego, UC San Diego, CSU Long Beach, and the University of San Francisco. Marchetti is a Google Ads Qualified Search Consultant and a Google Analytics Certified Consultant.
Go to "Look Inside" for more.
Buy The Results Obsession : ROI-Focused Digital Strategies to Transform Your Marketing at Attic books in Nairobi Kenya.
Book details
- Paperback
- 372 pages
- English
- 0578686864
- 9780578686868
About Karen J. Marchetti
karen j. marchetti was Read More about Karen J. Marchetti
More Books By Karen J. Marchetti
People who bought this also bought
The Glory of Their Times : The Story of the Early Days of Baseball Told by the Men Who Played It
Used Book
How Democracies Die : The International Bestseller: What History Reveals About Our Future
Used Book
Moonwalking with Einstein: The Art and Science of Remembering Everything book by Joshua Foer
New Book
The Best American Recipes 2000 : The Year's Top Picks from Books, Magazines, Newspapers, and the Internet
Used Book
The Last Word on First Names: The Definitive A-Z Guide to the Best and Worst in Baby Names by America's Leading Experts
Used Book
The Fox That Got away : The Last Days of the Zanuck Dynasty at Twentieth Century-Fox
Used Book
The Business of Changing Lives : How One Company Took the Information Superhighway to the Inner City
Used Book
The Courage To Be Disliked : How to free yourself, change your life and achieve real happiness
New Book
Sound and Sense: Musical Allusion and Imagery in the Novels of Iris Murdoch
Used Book
Crimes Against Nature: Squatters, Poachers, Thieves, and the Hidden History of American Conservation
Used Book
The Ingenious Mr. Fairchild : The Forgotten Father of the Flower Garden
Used Book
Create Blog and Editorial Planner : Create Exceptional Content, Get More Done and Smash Through Your Blogging Goals
Used Book
A Voice of Our Own: Leading American Women Celebrate the Right to Vote
Used Book
The Hot Zone: The Terrifying True Story of the Origins of the Ebola Virus
Used Book