The New Age of Innovation: Driving Cocreated Value Through Global Networks
By C.K. PrahaladNamed one of the "Best Books on Innovation, 2008" by BusinessWeek magazineFrom the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.
The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.
In this landmark work, Prahalad and Krishnan explain how to accomplish this shift--one where IT and the management architecture form the corporation's fundamental foundation. This book provides strategies for
Redesigning systems to co-create value with customers and connect all parts of a firm to this processMeasuring individual behavior through smart analyticsCeaselessly improving the flexibility and efficiency in all customer-facing and back-end processesTreating all involved individuals--customers, employees, investors, suppliers--as uniqueWorking across cultures and time-zones in a seamless global networkBuilding teams that are capable of providing high-quality, low-cost solutions rapidly
To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a complete program for achieving this transformation to meet the needs of the end consumer of the future.
show more
Book details
- Hardcover
- 304 pages
- English
- 0071598286
- 9780071598286
About C.K. Prahalad
c.k. prahalad is the international bestselling author of the future of competition, competing for the future and the fortune at the bottom of the pyramid. Read More about C.K. Prahalad
More Books By C.K. Prahalad
People who bought this also bought
The Last Word and the Word after That : A Tale of Faith, Doubt, and a New Kind of Christianity
Used Book
Anatomy of a Food Addiction: The Brain Chemistry of Overeating: An Effective Program to Overcome Compulsive Eating
Used Book
Steve Jobs: The Man Who Thought Different: A Biography by Karen Blumenthal
New Book
The Collected Essays and Occasional Writings of Katherine Anne Porter
Used Book
Life Style Evangelism: Crossing Traditional Boundaries to Reach the Unbelieving World
Used Book
Bhagavad-Gita As It Is book by A.C. Bhaktivedanta Swami Prabhupda
Used Book