Starting and Running a Successful Newsletter or Magazine
By Cheryl WoodardWritten by the co-founder of three of the most successful magazines of all time PC Magazine, PC World and Macworld, this practical, informative book discusses:• raising start-up money • attracting the best help • choosing the right marketing strategies • creating a solid subscription base • building loyalty among readers and advertisers • competing effectively • publishing successfully on the Internet.
The book also includes an expanded resources chapter sprinkled with websites and software and publishing services.
Buy Starting and Running a Successful Newsletter or Magazine by Cheryl Woodard at Attic book in Nairobi Kenya
Book details
- Paperback
- 384 pages
- English
- 0873378474
- 9780873378475
About Cheryl Woodard
cheryl woodard learned the publishing business like most people do -- by jumping bravely into it without any preparation whatsoever. she co-founded pc, mac Read More about Cheryl Woodard
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