Growing Up Digital: The Rise of the Net Generation
By Don TapscottThis text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a "tsunami" that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will "lap" their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.
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Book details
- Paperback
- 352 pages
- English
- 0071347984
- 9780071347983
About Don Tapscott
don tapscott is the ceo of the tapscott group and the bestselling author of wikinomics, the digital economy, and a dozen other books on technology, busines Read More about Don Tapscott
More Books By Don Tapscott
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