Don't Think of an Elephant : Know Your Values and Frame the Debate
By George LakoffDonit Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 US election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.
In this book Lakoff explains how conservatives think, and how to counter their arguments. His years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programmes, and why people vote for their values and identities, often against their best interests.
Donit Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wingis stranglehold on political dialogue in the United States
Book details
- Paperback
- 144 pages
- English
- 1931498717
- 9781931498715
About George Lakoff
More Books By George Lakoff
People who bought this also bought
Shocks to the System: Psychotherapy of Traumatic Disability Syndromes
Used Book
Ethics for Earthlings; A Revolution in Values; How to Triumph Over Morality
Used Book
The 22 Immutable Laws of Branding:How to Build a Product or Service Into a World-Class Brand by Al Ries
New Book
The Way of the Superior Man : A Spiritual Guide to Mastering the Challenges of Women, Work, and Sexual Desire
New Book
Three Cups of Tea : One Man's Mission to Promote Peace ... Once School at a Time
Used Book
Feeling Good: The New Mood Therapy (Visible wear and tear on cover)
Used Book
The Sampler: Ten Life-Enhancing Concepts Right at Your Fingertips
Used Book
Captivate: The Science of Succeeding with People by Vanessa Van Edwards
New Book
The Toyota Way to Service Excellence: Lean Transformation in Service Organizations book By Jeffrey K. Liker Karyn Ross
New Book
Going Public Sourcebook: The Initial Public Offering Process and the Compliance Requirements of a Public Company
Used Book
Questions of Life (Alpha: A Practical Introduction To the Christian Faith, Includes Study Guide)
Used Book
How'd You Score That Gig? : A Guide to the Coolest Jobs--And How to Get Them
Used Book
The Monk Who Sold His Ferrari: A Fable About Fulfilling Your Dreams And Reaching Your Destiny
New Book
The Ingenious Mr. Fairchild : The Forgotten Father of the Flower Garden
Used Book
Fundamentalism and American Culture: The Shaping of Twentieth-Century Evangelicalism 1870-1925
Used Book
Seeking Justice : Exploring God's Perspective Ten Minutes at a time
Used Book
So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love by Cal Newport
New Book