In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.
In Part 1 , you’ll learn the hard skills crucial to a marketing career,
In Part 2 , you’ll read about the soft skills essential to business,
Also included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer.
About The Authors Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine , the New York Times , Arkansas Business , the Washington Post , and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.

Book details

• Format Paperback
• Pages206 pages
• LanguageEnglish
• ISBN101733794875
• ISBN139781733794879