About J. G. Sandom

J. G. Sandom, often referred to as the "Father of Interactive (Internet) Advertising," co-founded the world's first interactive advertising agency, Einstein and Sandom Interactive (EASI), in 1984, before launching an award-winning writing career.

He is the author of eleven works of fiction, including 404 - A John Decker Thriller and THE WAVE - A John Decker Thriller; THE GOD MACHINE - A Joseph Koster Mystery and GOSPEL TRUTHS - A Joseph Koster Mystery; THE WALL STREET MURDER CLUB; THE PUBLICIST (authored under pen name Veronica C. Wright); THE BLUE MEN; plus YA novels dEATH in dAVOS; KISS ME, I'M DEAD; CONFESSIONS OF A TEENAGE BODY SNATCHER; and THE SEED OF ICARUS.

Born in Chicago (December 19th, 1956), raised in Europe, and an alumnus of Winchester College (Hampshire, England) and Amherst College (in Massachusetts, where he won the Academy of American Poets Prize and the Corbin Prize), Sandom moved to New York City in 1979 where, for the next five years, he worked as a freelance copy writer, public relations and advertising executive, and corporate spokesperson trainer for such companies as Hill & Knowlton and Ketchum Inc.

INTERNET PIONEER

In 1984, Sandom co-founded Einstein and Sandom Interactive (EASI), the nation's first interactive advertising agency. It grew to become the world's largest digital marketing services firm when it was purchased by D'Arcy Masius Benton & Bowles in 1994. Sandom continued to manage EASI on behalf of DMB&B through 1996. EASI clients included: Procter & Gamble, General Motors and Mars Incorporated/Uncle Ben's Rice, among others; plus several non-DMB&B clients such as Citibank, Compaq, McDonnell Douglas, and Merck & Co.

From January 1997 through October 1999, Sandom served as Director of Interactive at OgilvyOne Worldwide, a division of ad agency giant Ogilvy & Mather, where he grew the company from a loss of $2 million to an estimated $100 million in revenues in North America, and from 12 "permalancers" to 650 digital marketing specialists worldwide and global billings of $300 million in just 30 months. In 1998, OgilvyInteractive was named "Best Interactive Ad Agency" of the year by Adweek, and won two premier Cyber Lions awards at the Cannes Lions International Advertising Festival. OgilvyInteractive's clients included: IBM, GTE, Ameritrade, and Ford Motor Company, among many others.

From November 1999 through October 2003, Sandom served as President and CEO, and then Vice Chairman of RappDigital Worldwide, the interactive arm of direct marketing/direct response agency giant Rapp Collins Worldwide, an Omnicom Company. Within a year of inception, RappDigital became one of the nation's "Top Twenty" interactive ad agencies, according to Adweek. Sandom was responsible for executive management of the company, and its growth to more than $40MM in revenues in the U.S., with 300+ employees worldwide, and offices throughout North America, Europe and Latin America -- at a time of industry contraction. RappDigital Network clients included SBC Communications, Mercedes-Benz, Philips Consumer Electronics, Pfizer, and Reuters, among others.