About C.S. Lovett

In 1959, C. S. Lovett, pastor of Baldwin Park Baptist Church, published his guide to personal evangelism, entitled Soul-Winning Made Easy. In it, he describes “the controlled conversation technique,” which “ignores excuses and complete side-steps the explosive area of religious debate.” Instead, Lovett focuses on Revelation 3: Jesus knocking on the door of our hearts and urging sinners to open their hearts to him. Lovett writes, “If he can truly be made aware of Christ waiting at the door of his heart, his responsibility becomes most clear. This makes soul-winning a positive ministry requiring fewer skills. Actually, it is a new frontier which allows Christian obedience to become fun!”

In addition to a gospel presentation, Lovett provides practical directions in evangelism (complete with illustrations). For example, in pressing for a decision, Lovett instructs,