Measuring Public Relationships: The Data-Driven Communicator's Guide to Success
By Katie Delahaye PaineKatie Delahaye paine's "Measuring Public Relations" is the must-have practical guide to hands-on PR measurement. Emphasizing the role and evaluation of relationships, this book provides every public relations professional with step-by-step research procedures for measuring programs, improving results, and managing relationships. This book includes valuable information on measuring public relations as well as social media measurement.
Buy Measuring Public Relationships: The Data-Driven Communicator's Guide to Success at Attic books in Nairobi Kenya.
Book details
- Paperback
- 202 pages
- English
- 0978989902
- 9780978989903
About Katie Delahaye Paine
katie delahaye paine is the publisher of kdpaine's measurement blog and the measurement standard, the first blog and newsletter for marketing professionals Read More about Katie Delahaye Paine
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