Marketing by James L. Burrow
By James L. BurrowWhy settle for the status quo? MARKETING, Second Edition covers the foundations and functions of Marketing as described in the National Marketing Curriculum. It approaches marketing as an integrated set of tasks (functions), built on a solid set of foundations (economics, finance, career preparation). Students learn about the various functions of marketing, but also discover how each function fits with the others. This is marketing in the real world-integrated, strategic, always changing.
Two-page DECA Prep features provide Case Studies and competitive event activities in every chapter. Coverage of business plans, entrepreneurship, real-world applications, projects, technology, Internet, ethics, and cross-curricular links have all been enhanced in this edition. The complete MARKETING Second Edition package provides lesson plans, video, technology, and online resources on the Xtra! Web Site.
Book details
- Hardcover
- 666 pages
- English
- 0538440961
- 9780538440967
About James L. Burrow
sir james burrow prs fsa, was a legal reporter at inner temple, london, and was vice president and twice briefly president of the royal society. he was kni Read More about James L. Burrow
More Books By James L. Burrow
People who bought this also bought
The Practice of Management book by Peter F. Drucker
New Book
How Not To Be Wrong: The Hidden Maths of Everyday Life book by Jordan Ellenberg
New Book
Grace for the Moment: 365 Devotions for Kids book by Max Lucado
New Book
How to Think Like a Ceo: The 22 Vital Traits You Need to Be the Person at the Top book by D. A. Benton
New Book
All Grown Up: Living Happily Ever After with Your Adult Children by Roberta Maisel
Used Book
Spectacle: The Astonishing Life of Ota Benga book by Pamela Newkirk
New Book
Breaking the Illusions: Sicily Kariuki A Memoir book by Sicily Kariuki
New Book
Banker To The Poor: Micro-Lending and the Battle Against World Poverty book by Muhammad Yunus
New Book
The Gods That Failed: How the Financial Elite Have Gambled Away Our Futures book by Larry Elliott
New Book
Winners: And How They Succeed book by Alastair Campbell
New Book
I Will Teach You to Be Rich: No Guilt. No Excuses. No BS. Just a 6-Week Program That Works by Ramit Sethi
New Book
Innovation and Entrepreneurship book by Peter F. Drucker
New Book
Core Performance: The Revolutionary Workout Program to Transform Your Body and Your Life
Used Book
Darkness Visible: A Memoir of Madness book by William Styron
New Book
The Writing On the Wall: China and the West In the 21st Century book by Will Hutton
New Book
The Feather Thief: Beauty, Obsession, and the Natural History Heist of the Century book by Kirk Wallace Johnson
New Book
Autobiography of a Yogi book by Paramahansa Yogananda
New Book
The Queen of Katwe: A Story of Life, Chess, and One Extraordinary Girl's Dream of Becoming a Grandmaster book by Tim Crothers
New Book
Lonely Planet Japan (18th Edition) ? Trusted Travel Guide Available at our website Nairobi
Like New
How to Know God: The Soul's Journey Into the Mystery of Mysteries book by Deepak Chopra
Used Book
Move Fast and Break Things: How Facebook, Google and Amazon Have Cornered Culture and Undermined Democracy book by Jonathan Taplin
New Book
What They Teach You at Harvard Business School by Philip Delves Broughton
New Book
Improving Food Security: A Guide for Rural Development Managers
Used Book
Big Magic : How to Live a Creative Life, and Let Go of Your Fear by Elizabeth Gilbert
New Book
Armageddon, Oil and the Middle East : What the Bible Says About the Future of the Middle East and the End of Western Civilization
Used Book
Curveball: Spies, Lies, and the Con Man Who Caused a War book by Bob Drogin
New Book
Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality book by Scott Belsky
New Book