Marketing to the Affluent
By Thomas J. StanleyFrom the "New York Times" best-selling author of "The Millionaire Next Door", is the classic guide on how to market to the rich. Praise for "Marketing to the Affluent": "Dr Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into the heart of the affluent market." - Ken Catanella, Senior Vice President, Shearson Lehman Hutton. "I have read, over the past 17 years, everything I could find about marketing financial services, and I can say without hesitation that this book is the best work of its type I have ever read." - W Frank Bullock, Senior Vice President, Citizens and Southern Trust Company. ""Marketing to the Affluent" should be required reading for every professional in the securities industry. Dr Stanley has condensed the secrets of effective self-marketing into a cogent, concise, and comprehensive game plan. Most importantly...his ideas work!" - Glenn M Colacurri, Senior Vice President, Division Director of Sales and Marketing, Shearson Lehman Hutton.
Book details
- Paperback
- 336 pages
- English
- 0070610479
- 9780070610477
About Thomas J. Stanley
dr. stanley wrote the millionaire next door and the millionaire mind. these books spent more than 170 weeks combined on the new york times’ best sell Read More about Thomas J. Stanley
More Books By Thomas J. Stanley
People who bought this also bought
How to Find the Love of Your Life: A Step-by-Step Program That Really Works
Used Book
The Trellis and the Vine : The Ministry Mind-Shift That Changes Everything
Used Book
The Wisdom of Sundays: Life-Changing Insights from Super Soul Conversations
New Book
The Good-for-You Marriage: How being married can improve your health, prolong your life, and ensure your happiness
Used Book
Crushing It! : How Great Entrepreneurs Build Business and Influence - and How You Can, Too
New Book
Early Detection: Women, Cancer, and Awareness Campaigns in the Twentieth-Century United States
Used Book
Slay the Dragons, Free the Genie: Moving past negativity and resistance to get great results
Used Book