This guide shows how to prepare and develop a practical marketing plan that covers five critical areas; the product/service plan, marketing communications, research, customer service and sales management.

 The Marketing Plan, you’ll learn how to navigate this perilous new landscape—while actually generating a working marketing plan for your business. By answering questions in each chapter, readers will identify their marketing objectives and deploy specific strategies for every stage of the marketing cycle, from competitive and market analysis to planning, budgeting, brand development, and management. Featuring case studies and examples from major brand successes of the last ten years, the newest edition of The Marketing Plan is undoubtedly the most practical—and the most up-to-the-minute—marketing strategy resource available.

Complete with access to online software to aid in decision making, pricing, budget calculations, sales projections, and more, this one-of-a-kind guide provides everything you need to produce an impressive and professional marketing plan.

Book details

• Format Paperback
• Pages209 pages
• LanguageEnglish
• ISBN100814478050
• ISBN139780814478059